Key visuals and post layouts designed to translate brand identity into engaging digital storytelling — with a focus on aesthetic clarity, cultural relevance, and platform-specific impact.
social media
key visual collection
05
Art direction, branding, culture mix by Grigorii Nikitin
Series of KV for Perfume, Beauty, Alcohol premium brands
Herborist SPA
REVIEW
In international markets, visual consistency alone is not enough — local adaptation is essential. For every market, the brand needs a tailored visual tone that respects local culture while staying true to its global identity.
In this context, I create custom key visuals (e.g., for local festivals or cultural moments), WeChat-specific layouts, and regionalized storytelling formats. The goal: to ensure the brand is not just visible, but relevant.
Reposting global content doesn’t work — localized design builds true engagement and earns the audience’s trust.
© Copyright Disclaimer
These projects were created as part of my work at the creative agency CENTDEGRÉS. All rights to logos, brand elements, and product visuals belong to their respective owners: Herbalist SPA, Canon, Les Eaux Primordiales, Herbelin, Delamain, Une Nuit Nomade, Oman Luxury, Maison 21G. Materials shown are for portfolio presentation only and not used for commercial purposes.
These projects were created as part of my work at the creative agency CENTDEGRÉS. All rights to logos, brand elements, and product visuals belong to their respective owners: Herbalist SPA, Canon, Les Eaux Primordiales, Herbelin, Delamain, Une Nuit Nomade, Oman Luxury, Maison 21G. Materials shown are for portfolio presentation only and not used for commercial purposes.
CONTACT ME
Say Hi — ideas begin here.
Let’s craft something beautiful.
nikitinsdesign@gmail.COM
thailand | china
