I craft brand identities that go beyond the logo — building visual systems that express a brand’s essence, connect with its audience, and ensure long-term recognition.
branding
Liversan — Brand Identity Redesign
04
Logo design, visual identity & packaging by Grigorii Nikitin
Wine Branding | France–China | Concept: Spring 2024, Launch: Winter 2024
Liversan
REVIEW
As part of Liversan’s repositioning within the French-Chinese market, I was responsible for redesigning the brand’s logo, visual language, and packaging — aligning heritage with modern sensibilities.
The project began with the goal of refreshing the historical identity of the Liversan group (part of a French–Chinese holding), while preserving its legacy and recognizability. I proposed a contemporary evolution of the brand’s coat of arms, integrating classical symbols — leopards, a crown, and grape vines — with a more balanced, elegant composition.
The project began with the goal of refreshing the historical identity of the Liversan group (part of a French–Chinese holding), while preserving its legacy and recognizability. I proposed a contemporary evolution of the brand’s coat of arms, integrating classical symbols — leopards, a crown, and grape vines — with a more balanced, elegant composition.
Designing a new logo with heraldic elements
Creating packaging concepts for three tiers of wine products (basic, mid, and premium), including bottle labels and structural layouts
My contributions included
Developing the VI system for French and Chinese markets
Unifying the color system and brand architecture
Preparing presentation decks and production-ready files
The new identity elevated Liversan’s visual presence across key Asian retail points, reinforcing its premium positioning. The redesign helped the brand stand out on shelves, strengthened its cross-cultural appeal, and laid the foundation for consistent future brand communication across digital and physical channels.
Results
© Copyright Disclaimer
This project was created as part of my work at the creative agency CENTDEGRÉS. All rights to logos, brand elements, and product visuals belong to their respective owners: LIVERSAN (ADVINI and CHANGYU). Materials shown are for portfolio presentation only and not used for commercial purposes.
This project was created as part of my work at the creative agency CENTDEGRÉS. All rights to logos, brand elements, and product visuals belong to their respective owners: LIVERSAN (ADVINI and CHANGYU). Materials shown are for portfolio presentation only and not used for commercial purposes.
CONTACT ME
Say Hi — ideas begin here.
Let’s craft something beautiful.
nikitinsdesign@gmail.COM
thailand | china
