A selection of event projects in Shanghai and Paris, where brand identity meets local culture — from concept to execution.
popup & events
A Journey Through the Senses
01
Concept, Art Direction & Full Visual Design by Grigorii Nikitin
Pop-Up Store, Shanghai | September – November 2025
Une Nuit Nomade
REVIEW
To strengthen the emotional connection between the brand and its audience, I developed and executed the visual concept for a pop-up space titled “A Journey Through the Senses.” Inspired by UNE NUIT NOMAD’s core philosophy — romance and travel — the project took place at SHALA, a refined restaurant in Shanghai that provided the perfect setting to merge gastronomy and perfumery into a cohesive, immersive experience.
As lead designer, I was responsible for the creative concept, visual strategy, and execution across all brand touchpoints. The objective was to craft a multisensory atmosphere where visuals enhanced the story of scent, taste, and emotional connection.
As lead designer, I was responsible for the creative concept, visual strategy, and execution across all brand touchpoints. The objective was to craft a multisensory atmosphere where visuals enhanced the story of scent, taste, and emotional connection.
Concept development and creative direction
Exterior & Interior branding: Windows graphics design, Fragrance display zone, Thematic photo zone, Wall stickers and KV materials to support storytelling
My contributions included
Bar menu design and custom coasters for each table
Key Visual for digital and social media promotion
Invitation design for the opening event
Through the synergy of visual design, physical space, and digital presence, we created an environment that fully embodied the brand's essence. Guests explored the fragrance line, enjoyed custom cocktails, and engaged with the brand story in a curated setting. The project led to increased product sales, strong social media engagement, and positive feedback from both guests and brand partners.
Results
© Copyright Disclaimer
This project was created as part of my collaboration with the creative agency CENTDEGRÉS. All rights to logos, brand assets, and photographs belong to their respective owners: UNE NUIT NOMADE and SHALA Restaurant. All visuals are shared strictly for portfolio purposes and are not used for commercial gain.
This project was created as part of my collaboration with the creative agency CENTDEGRÉS. All rights to logos, brand assets, and photographs belong to their respective owners: UNE NUIT NOMADE and SHALA Restaurant. All visuals are shared strictly for portfolio purposes and are not used for commercial gain.
CONTACT ME
Say Hi — ideas begin here.
Let’s craft something beautiful.
nikitinsdesign@gmail.COM
thailand | china
