Brand campaigns designed to enter the Asian market through culturally resonant storytelling. From fragrance to spirits, each project blends visual strategy, local insight, and emotional design.

Une Nuit Nomade

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The perfume bottle, crafted from matte white ceramic with a silver spray nozzle shaped like a serpent’s curve, blended symbolism with sleek, tactile elegance.

I led the creative concept, main illustration, packaging design, and KV development, reimagining cultural heritage through a modern, emotionally rich lens.

The Serpent Blanc campaign drew inspiration from the Chinese legend of the White Snake (白蛇传) — a story of love and transformation that deeply resonates with local culture and aligned perfectly with the brand’s romantic philosophy.


The design featured natural Chinese motifs — lakes, mountains, serpents — and a custom calligraphy-style logo, grounding the identity in tradition.

Concept development (with the strategy team)

Cross-department coordination between strategy, marketing, production, and client representatives. Communication with packaging suppliers.

My contributions included

Creation of the campaign’s main illustration

Logo design & Full packaging design

Invitation design & KV

Originally developed in 2024 and launched in 2025, this campaign successfully brought a Western fragrance brand into the Chinese market through authentic cultural alignment, visual storytelling, and deep emotional resonance. The final result was praised by the client for its sensitivity, precision, and aesthetic clarity — becoming a standout example of East–West creative fusion.

Results

© Copyright Disclaimer

This project was created as part of my collaboration with the creative agency CENTDEGRÉS.
 All rights to logos, brand assets, and photographs belong to their respective owners: UNE NUIT NOMADE.
All visuals are shared strictly for portfolio purposes and are not used for commercial gain.

CONTACT ME

nikitinsdesign@gmail.COM

thailand | china